Phidal Mattel Hot Wheels Learning Series Age 3+
Join in the Hot Wheels excitement! Try your hand at drawing as you explore the world of high-speed adventure! The magnetic drawing pad is erasable, so you can enjoy the book again and again.
Phidal publishing is a company that specializes in licensed books aimed to create interactive fun for the kids. They use storytime and role play combined together with their Original Busy Book concept to animate play time. Their books also educate children and promote interactive play. Their series include Puzzle Books, Sliding Tiles, Sticker Books and Bath books.